The Marketing team at the heart of our business is responsible for the development and marketing of the Allied Bakeries' brand portfolio, which includes Kingsmill, Burgen, Allinson and Sunblest.

Our primary objective is to satisfy consumer needs profitably, through a combination of advertising, pricing, packaging, promotional activity and innovation. We make a multi-million pound investment in our brands each year - our marketing team work to ensure that this investment is used cost effectively to strengthen our competitive position within the market.

Our Marketing team also includes a Consumer Insight function, helping us to track changing consumer needs and driving consumer research projects. This helps us identify future opportunities for growth through new product development.

The markets that the Milling and Baking businesses operate in are amongst the most dynamic in FMCG – with over 99% household penetration and sales of over £2.8  billion, you’ll find bakery products in pretty much everyone’s kitchen. To deliver profitable growth in a big, mature, highly competitive market like ours calls for innovative thinking from team players who can impact across the business and really make a difference.